Avelero logo

Product passports that engage

Live passport

Avelero is built for fashion brands that want to launch EU-compliant product passports in days, not months. Connect your article data, estimate product footprints, and design on-brand experiences that customers actually want to explore.

Digital product passport interface showing sustainable fashion product information with environmental impact data and customizable brand design

Avelero is purpose-built for brands that are customer obsessed. Product passports are the last step in your customer journey — we believe this is an opportunity to delight.

Extend the product lifecycle

Embed care guides, repair services, and resale options directly in the passport. Keep products in use and customers returning long after purchase.

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Re-engage your customers

Tell your story, share your impact, and build loyalty. Product passports become part of the brand experience.

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Drive traffic back to your store

Link to related products, promote campaigns, or capture newsletter signups directly from your product passport.

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Estimate your product footprint
with our LCA engine

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Our LCA engine calculates carbon and water impact from your material and production data. Using validated open data sources and cradle-to-gate methodology, it gives you estimates ready to include in your digital product passports.

Design passports
that feel like your brand

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Build passports from modular sections that you can rearrange, style, and brand. Set your own typography, colors, and layout rules, then reuse them across your entire catalog. Every passport reflects your identity, not ours.

Get compliant in days,
not months

Raw data uploads

Drag & drop Excel files, PDFs, or other article data — Avelero understands, transforms, and stores it so your DPPs are ready in days, not months.

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System integrations

Connect via API to your PLM, ERP, or e-commerce platform. Keep passports updated as your product data changes.

API integration diagram showing Avelero connecting with PIM and e-commerce systems
Data enrichment

Automatically fill gaps with AI — we detect and complete missing information by leveraging patterns in your product data.

AI-powered data enrichment table showing automatic completion of missing product information

Access European markets
with Avelero

Anti-Waste Law logo
AWL Compliant

French Anti-Waste Law

Ecodesign for Sustainable Product Regulation logo
ESPR Compliant

Eco-Design for Sustainable Products Regulation

Up-to-date on regulatory requirements

Aligned with ESPR and AWL requirements

We make sure you stay compliant

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A digital product experience